Brand Story
Masks exist to reveal, not to hide.
In ancient Greece, actors wore masks to impart personality to the characters they played and they called the masks, 'persona'.
Masks have the power to unleash a new person from deep inside.
Reveal the new charm hidden within you through the magical scent of 'Le Persona'.
'Le Persona', a fragrance brand inspired by the mask, 'persona', offers you a new experience by bringing out the new mask in you.
Meet 'Le Persona' now.
Brand Vision
'Le Persona' is a unique fragrance brand that conveys unique stories. The newly introduced four fragrances carry stories of four completely different personae.
Our brand will gradually expand the realm of stories that many people around the world can relate to. And world-class perfumers are on this bold journey together.
Perfumers
Frank Voelkl, Emilie Coppermann, Alain Allione
Illustrator
The illustration for 'Le Persona' was created in collaboration with Calicot Paris.
Calicot Paris created our brand design with repetitive patterns using various objects that visualizes scent and mask, the Le Persona brand signature.
Calicot Paris was founded by French art directors and illustrators, Amandine Delaunay and Richard Hello, and it works with global companies such as Louis Vuitton and Moët Hennessy.